

Featured | Video explainers of the annual calendar with Rens de Jong
Why do we choose certain media channels? How do we make decisions in our communication strategy? And what is the right moment to communicate? In a series of videos, presenter Rens de Jong engages in conversations with colleagues from Plants & Flowers Foundation Holland about the planned activities for 2025–2026. Please note: you must be logged in to view this article.
Read moreFeatured | Flower Council of Holland to become Plants & Flowers Foundation Holland
Flower Council of Holland continues under a new name: Plants & Flowers Foundation Holland. A powerful new digital platform has also been launched to serve consumers, growers, and traders even better. This strategic step will enhance the international visibility and positioning of the horticulture sector, and signifies an important future-proof step for the organisation.
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